Yelp is a customer review-based platform that allows users to see others’ feedback, business information, and consultations and appointments all in one place. It is the perfect place for small businesses to thrive—if you know what you’re doing. Part of the appeal of having a business Yelp account is the almost guaranteed conversion rate. The large majority of Yelp users have an extremely high buyer intent when compared to other search engines. But Yelp isn’t the all-inclusive promised land for small businesses. To access features that boost your ranking, draw more customers to your page and increase conversions, you have to spend some money. One of these relatively new features is the ‘Request a Quote’ button.
What is ‘Request a Quote’?
Request a Quote is a Yelp feature that allows businesses to quote customers on their requested projects quickly and without hassle. When clicked, the button brings the user to a survey customized by the business owner to gather all the information needed for the business owner to provide an accurate quote. The feature consolidates needed communication to lock in your leads before they lose interest. Imagine a scenario where you are moving and you call multiple moving companies to get a quote. You leave a message saying that you need to move 400 miles and that your moving date is a week from now. At the end of the message, you ask for a quote. A few hours later, the companies call you back asking questions like “How many bedrooms is your apartment?”, “What floor is your apartment on?” or “Do you need packing services?” After about three more phone calls, you are finally able to get a quote. You’re not to blame, you’re not a mover, you don’t know what kind of factors influence the cost of your move. Now imagine a world where you click a button, fill out a quick form, and get your quote back almost instantly.
Request a Quote is a quick and easy call-to-action button that minimizes customers’ bounce rate and facilitates conversions.
How Does it Help Business Owners?
Not only does Request a Quote provide business owners with a quick and easy way to communicate with customers, but it is also customizable based on your business’s needs. The call to action is different for different industries. For example, “request a quote” doesn’t quite make sense if you are trying to get in touch with a real estate agent. After customers click the CTA button, they will fill out a series of industry-specific questions. You are sent all these answers via email and on your Yelp Business account. Minimizing the back-and-forth communication saves you time and money.
If you are curious about how to build a better Yelp for your business or interested in advertising on Yelp, contact us. As the 2024 Yelp Agency Partner of the Year, we are trusted Yelp advertisers with all the know-how to get you as many leads as possible.
