Long gone are the days of the Yellow Pages. While hundreds of phone books with your business information are being used to prop open doors or collect garage dust, your competition is marketing themselves on dozens of different digital directories instantaneously.
Our new listing management tool is a full-featured local SEO solution aimed at simplifying and streamlining your advertising presence across all locations in just one place.
What is Listing Management & Local SEO?
Local SEO is a tool for businesses with a specific target location. It allows such businesses to target localities and gain an edge over other local businesses. Many local businesses face challenges like small marketing budgets, tough competition, lack of digital marketing knowledge, and lack of time to grow their business digitally. You can easily optimize your potential to show up in local search results by managing your listing management and local SEO. Listing management, in short, lets you keep tabs on every place your business is talked about. Local SEO lets you view your business through different location lenses and compare it with your biggest competition to see where growth is needed and where strategies need tweaking.
Why You Need to Manage Business Listings
The truth is—customers are skeptical. They want to know that you are a reputable business before committing to investing in your product or service. Along with looking you up on Yelp, research shows that 73% of high-intent traffic will visit an authoritative directory before your website.
With your business information distributed to dozens of directories, some of which you may not be aware of, your information may have some inconsistencies. It has been shown that these inconsistencies in your name, address, phone number, and other business information will negatively affect your local rankings. Your establishment will no longer be viewed as a reputable business according to these sites and directories. But it would be nearly impossible to track down every place your business is listed and edit it all by hand, right? That’s why our top digital marketing agency, iCatch Group, offers these services to our clients.
How Does Listing Management Help You as a Business Owner?
Listing management lightens your load as a business owner. Reaching out to each listing directory individually to upload your business information can be a major headache. So can going through every listing you appear on and editing it so it is all consistent. Imagine you extend your business hours by 30 minutes on weekdays. No big deal, right? Now think about going on to every site you are listed on. Logging in? Don’t even think about it. You forgot your password years ago. Now, your business information is wrong on dozens of websites, and now, there is no way to fix it! Our listing management tool lets us change all your information in every place by one edit. So now, all you have to do is email us and the change is made. Much easier, right?
Our Local SEO & Listing Management Tools
We are dedicated to going above and beyond for our clients, and that includes the services we offer. We’re excited about this new package and what it can offer our new and existing clients. Let’s take a look at what you can expect:
Listing Management
Listing Management allows local businesses to grow online visibility in target locations. This technology automatically distributes your business information to authoritative directories. You can manage an unlimited number of locations per brand and still keep your listings free of malicious duplicates. It’s your one-stop shop for your entire off-site brand presence!
Review Management
Our review management system optimizes online reputation management across platforms. What if we told you that we could read and respond to every review of your business across every directory? Scary? It shouldn’t be! Responding to reviews is a crucial part of reputation management that goes overlooked. Studies show that customers are more likely to trust businesses that respond to reviews, even bad ones! Reviews are one of the most crucial local ranking factors, not just for the algorithm. Your potential customers will trust their neighbors over anyone else.
Map Rank Tracker
Map Rank Tracker technology lets us leverage data-driven local strategies to adapt and adjust according to trends. With this new service, we are able to get a hawk-eye view of your business’s Google Maps ranking from different spots in your city and discover local competitors in your target area. We can monitor these positions overtime and report this progress. The beauty of this tool is that it lets us zoom way into who you are targeting and work on a scale that makes sense for your business. If your business is finding success in this 20-mile radius, but you know there are plenty of untapped customers in the area, why don’t we amp up our marketing strategy to target these clients? This hyper-accurate up close geographical information isn’t accessible without our map rank tracker.
Benefits of Local SEO & Listing Management
- Multi-location instant updates
- Local market intelligence and data
- Competitor review analytics
- Listing management API
- Data accuracy
- Appearance for up to 150+ supported directories
We are so excited to roll out this new service so that we can provide even better intel and results for our clients! Manage your off-site brand presence and your local reach with our new local SEO and listing management. Contact us for more information on our new local SEO and listing management service!
