From start-ups to multibillion-dollar conglomerates, there is one thing that all businesses need – customers. And even if you are one of the rare businesses that doesn’t run from customer revenue, awareness is just as important. But unfortunately, businesses cannot simply wish customers into existence, it takes hard work and, oftentimes, quite a bit of money to get a solid customer base and consistent revenue.
While some may opt for getting on their knees and begging the gods, throwing coins in a fountain or wishing on a shooting star, here at iCatch, we’ve figured out exactly how to get businesses reliable and valuable customers.
iCatch Marketing is an innovative, full-service development, marketing and consulting agency that uses facts, data and results to fuel business growth, not hopes and wishes.
What differentiates us from our competition is not just our incredible results, but our processes. While a big name agency may assign your case a number and fit you into a cookie-cutter mold, applying marketing tactics that were all the rage 20 years ago, we prefer to take a more interpersonal approach.
Let’s examine what you should look for in a marketing agency and, coincidentally, what iCatch offers.
Customized Marketing Strategies
With each company having a unique product, service or approach, a one-size-fits-all approach is bound to fail, driving your business and your bank account into the ground. Finding a marketing agency that explicitly explains its strategies for your specific niche is essential in developing a partnership that benefits your business and contributes to your growth. For example, a local coffee shop may generate more customers by sending out zip code based flyers featuring deals or posting engaging business and user-generated content of their seasonal drinks and staff favorites. A company that teaches language classes online would hardly benefit from these tactics. Instead, they could focus on putting time and budget into valuable keywords that help them appear on Google’s search results.
iCatch Marketing offers more than just customized marketing strategies, we do our due diligence to take a deep dive into your industry, how you stack up against competitors and what exactly will work for your business.
Expertise and Experience
A trademark of a solid marketing agency is their portfolio of experience. It would be unwise to leave the fate of your business in the hands of a group of people who have never worked with a business like yours. Accredited agencies will oftentimes feature case studies that showcase their success with a variety of clients. iCatch works with clients from dozens of different industries, which gives us a wide breadth of knowledge. You can see more about the industries we help grow on our website’s industry page.
A skilled a diverse team is equally important to a successful marketing partnership. When researching marketing agencies to work with, make sure that they offer the services that you need. An agency that excels in running Google Ads but lacks a web development team may not be the best option for a startup with no digital assets yet. iCatch’s team of experts are proficient in logo and website design, website development, content writing, social media management, analytics, SEO, Google Ads, and Yelp Ads with global offices in San Diego, Dortmund, and Mexico City.
Transparent Communication
Clear and open communication channels between the agency and the client is crucial to complete necessary task on time and correctly. Unfortunately, many agencies with keep their clients at arms length, restricting communication, strategy tweaks and honest reviews of data. The one and only result of this is a failed marketing campaign.
At iCatch, we prioritize transparency above all else. Each member of our team spends intentional time with each client, learning about what makes them different, understanding their needs, and talking through our campaign analytics. Our development team works closely with clients to ensure that design and functionality of the site are all up to par with the expectations of our client. Regular updates throughout the project lifecycle ensure happy customers and informed team members.
Adaptability and Innovation
The next key is to look for an agency that is actively responding to industry and tech trends to improve functions both internally and for customers. Too many agencies nowadays are relying on antiquated marketing strategies that may have worked 20 years ago, but fail now. With popular channels like Google, Yelp, Instagram and Facebook constantly updating algorithms and features, you need an agency that is able to keep up.
Not only is iCatch consistently learning, relearning and mastering changes in our field, but we are pioneering new technologies that help clients and other agencies alike. Want to know more? Check out our latest product, an all-in-one, Yelp management dashboard.
Choosing the Right Marketing Agency for Your Company
Keep in mind, every agency is different, and it can take some time and effort to find that one that is right for you. If you think we could work well together, please don’t hesitate to reach out to us and experience some of our innovative marketing solutions for yourself.
