Is it necessary to have a website to run a successful business? Not only can a website increase your online reach, but it can also help improve your business’s credibility and brand awareness. You may be generating income without a website, but having one can boost your revenue. Let’s dive into why you should consider investing in a website for your business.
Credibility
The first reason why you need a website is to establish credibility. If a potential customer or client wants to research more about your company, but they don’t find a professional website to look into, it will seem like your business is too new or too small to be trustworthy. A clean website helps you stand out from the competition and clearly showcase your mission statement.
Branding
A well-written and thoughtfully-designed website can communicate your value proposition to your ideal audience. This establishes what your business can do for customers and immediately shows how they could benefit from your products or services. A website creates a central reference point for future customers that want to learn more about your business.
Engagement
Once your website is live, you can begin to improve your SEO practices and rank on search engines. This will naturally raise traffic to your website, which increases your likelihood of gaining new customers. Furthermore, one benefit of having a website is that your website is live and running 24/7, so when you are unable to get back to a prospective customer, your website can answer questions for them. This can save you time and money, as you can redirect simple questions about your business to a frequently asked questions page, rather than picking up the phone multiple times throughout the day to repeat the answers to curious customers.
Starting a Website
Now that we’ve been over the three main reasons that your business needs a website, let’s talk about how to start a website. There are simple platforms that can help you create a basic website on your own, or you can work with a marketing agency to build out your dream website. While it may cost more upfront, the return on investment can be much greater when you work with an experienced agency that specializes in graphic design, website development, and search engine optimization. Looking for an agency to take your online marketing to the next level? Reach out to iCatch! Click the “Contact Us” button on our LinkedIn profile to schedule a FREE consultation call with us and find out more about what we can do for your business today!
